When you’re in the waxing and spa field, you know there are a lot of subtleties that go into creating a great waxing experience. There’s the décor, the lighting, the sounds, and the smells. You want your clients to enjoy themselves and relax. Of course, using high-quality hair removal supplies can give you a competitive advantage, but setting the stage plays just as important of a role.
high-quality hair removal supplies can give you a competitive advantage, but setting the stage plays just as important of a role
The first time a new client enters your salon, spa, or hair removal business, you want to make a good impression. Many places use a gimmick to set their tone. For example, some spas want to create the sense that they are a medical facility. They keep the walls clean and white, provide bright lighting, and require their employees to wear scrubs. There are also waxing salons that adopt a natural personality, burning incense and boasting about their organic hair removal supplies. Regardless of your take, your salon or spa should reflect the character of your brand and give your clients a better sense of who you are and the quality of waxing services you provide.
Once you’ve made your first impression, there are other things you can do to make your clients more comfortable. You could offer them a beverage while they wait or play soothing music in your reception area. You’d be surprised at how these little touches show how much you care for your customers.
When you take a client into their treatment room, understand that they may be a little apprehensive. Ease their fears by explaining each step of the hair removal process and describe your hair removal supplies. By being open and honest, you can build a trusting relationship and keep your customers coming back. You may also want to dim the lights so that they’re bright enough for you to do your work, but dim enough to let your client unwind.
when you treat your clients to a more comfortable waxing experience, you can turn them from an occasional waxer into one of your regulars
As a professional waxer, you know the risks and rewards of your craft, but for a customer who is new to waxing or who previously had a bad experience, they may be hesitant to try. By making your spa or salon a comfortable, inviting place, and by explaining every treatment in detail, you can help them overcome their fears and see the benefits of waxing. And when you treat your clients to a more comfortable waxing experience, you can turn them from an occasional waxer into one of your regulars.